Why some companies are short term thinkers

It’s easy to say a company needs to be less tactical, but harder to implement a strategic shift. Why does this happen and why is it important that it changes?

How lifetime value should drive your decision-making

Paul explains how a lifetime value approach can drive better outcomes for your business.

How to avoid the chase for MQLs

Paul shares the outcomes of a customer led approach and how it compares to a focus on fresh marketing qualified leads.

Transitioning to a long-term capability approach

Paul explains how companies can get off the monthly target treadmill and build long term capability.

The importance of defining your ICP

Paul explains why sales and marketing need to strictly adhere to your ideal customer profile.

Focus on the customers you have

Companies make most of their money from long-term existing customers, so why the infatuation with short-term acquisition campaigns?

The importance of being customer-driven

Follow the money! Paul explains why he feels a customer-driven strategy is the most effective.